ICAA at eight: helping the industry with new strategies to change the way we age by Marilynn Larkin, MA

From 2000 to 2003, I was editor of a monthly trade publication for clinicians and providers in assisted living and nursing facilities. In that capacity, in 2001, I started receiving press releases from a new organization, the International Council on Active Aging® (ICAA). It seemed like an interesting startup, but nothing I had to pay attention to. My perspective changed over the next few years, however, as those press releases documented some impressive partnerships between ICAA and established organizations dealing with the needs of adults over 50, and programs aimed at “Changing the way we age®.”