Selling wellness from the inside out by Amy Ostrolenk, MA, RN, L. Andrew Morgan, and Diane Doster, MS
Enticing people to adopt an active, integrated lifestyle, even when programs and facilities are readily available, can be an ongoing challenge. Far too often wellness program participation is dominated by those who have been living optimally most of their lives—those who are already intrinsically motivated; not the less active people who are the majority within any population group.
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