Stats: 100 million 50+ gamers by 2045
Older adults are a growing segment of the gaming industry, with an estimated 100 million gamers ages 50 and up projected to be playing by 2045. In a research article, AARP's Brittne Kakulla urges game makers to get up to speed on this emerging market and improve their digital gaming experience. At the same time, the full report takes a deep dive into older-adult gaming preferences, something active-aging organizations can use to potentially implement gaming into their amenities and programming.
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