Recognizing the Innovators: ICAA introduces its 2009 award-winners
Look up “innovation” on Wikipedia, and you’ll find the following sentence in this entry:
“For innovation to occur, something more than the generation of a creative idea or insight is required: the insight must be put into action to make a genuine difference, resulting for example in new or altered business processes within the organization, or changes in the products and services provided.”
An idea or insight put into action to make a difference—that simple phrase describes innovation at its most elemental. Yet it is anything but simple to innovate successfully.
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