ICAA

Scientific research

Back to previous page

What to expect from generation beta

Prudential Financial, Inc. welcomed Generation Beta (people born January 1, 2025, to Dec. 31, 2039) by commissioning a report that reveals how Americans envision the future, and how technological, social and economic shifts will impact their financial security.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here

icaa 100 members