The six Ps of marketing by Helen Foster

For the past 15 years or so, I’ve supported developers and government entities in their efforts to attract and accommodate age 50-plus adults, and I’m often asked to advise on “best practices”—illuminating what’s worked for others and, perhaps more importantly, what has not. The dialogue almost always begins with “product” observations. These might include popular development paradigms or product types, clubhouse or common space amenities, level plans and floor plans, unit mixes, and so on.