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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Boomers and social media: six tips for getting started by Lori Bitter, MS

In 2010 the biggest marketing question of all types of business is about the use of social media. In the aging consumer arena, we face these questions:

• Are people ages 50-plus online?
• Are they using social media?
• Are they reading blogs?

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