Lessons learned: ensuring your wellness center concept endures the test of time by Marilynn Larkin, MA

You’ve invested time and energy, you’ve done your planning, and you’ve succeeded in creating a compelling concept for your wellness center. That’s terrific! However, you might want to revisit the concept a few more times before forging ahead, advises Dottie Drake, founder of the Miracles Fitness health clubs. “If you think you have it all or know it all, you better revisit, or somebody else will come out and offer something better,” she cautions.