20in10: how Touchmark's wellness tips campaign expanded awareness
In 2009, with Touchmark about to enter its 30th year, the company decided on a 2010 goal of expanding wellness awareness and emphasizing all the dimensions of wellness. A key way to increase understanding “was to seek people’s input about how they could ‘experience wellness in less than 10 minutes’ several times a day,” Coalman says. So Touchmark created a campaign, called 20in10: 20 Tips to Wellness You Can Do in 10 Minutes. To learn more, the Journal on Active Aging® recently asked Coalman, a longtime contributor and a member of the ICAA Advisory Board, what was involved in this multifaceted, yearlong campaign.
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