ICAA's Changing the Way We Age Campaign launches: Are you on board yet? by Marilynn Larkin, MA
On May 9, 2011, the International Council on Active Aging® launched a groundbreaking initiative called ICAA’s Changing the Way We Age® Campaign. With components that target media and marketers, organizations and individuals, the campaign “aims to help shatter ageist stereotypes and shift society’s perceptions of aging,” declares ICAA CEO Colin Milner.
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