Engagement work group finalizes statement

In 2008, the International Council on Active Aging® launched ICAA 2020, an initiative dedicated to identifying and defining elements needed to prepare the active-aging industry for the future. The goals of ICAA 2020, which is supported by Morrison Senior Living, are to raise the value of the active-aging industry, expand our audience of believers, shift thinking to the new paradigm of a wellness model, and create opportunities for older adults and professionals. One of the strategies coming out of this visioning process is to promote engagement as a core principle when developing programs and preparing professionals to work with the aging population.