Directions in active aging: trends in wellness development

The age 50-plus market offers tremendous opportunities for organizations that know how to meet the needs, desires and aspirations of their potential customers. Whether planning a new wellness center or expanding an existing one, upgrading or maintaining current facilities, or developing new or renovated residences, developers and operators whose projects target older adults need to make wise decisions.

Knowing the market is an essential first step. The age 50-plus population is diverse in many ways, including needs and abilities, so the choice of which market segment(s) to serve will color almost every decision when completing a project. The key to success, though, lies in understanding the active-aging opportunity and where the industry is heading.