Cutting through media clutter: five rules for communicating more effectively by Brigid McHugh Sanner
Health and wellness professionals want to reach consumers with useful and often life-saving communications, but they face a daunting task in today's cluttered information landscape. That's because an estimated 2,500 commercial messages bombard the average American every day. This information overload poses an obstacle for communicators, especially those working with tight budgets and limited resources.
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