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Anchor Active Aging Week with a theme

There are many ingredients to producing a great health promotion event. One powerful ingredient is a theme. Why do major health promotion events, such as Active Aging Week, World Health Day and Older Americans Month, have a theme?

Themes become the valuable anchor for both the content of an event, and the promotion. You use the theme to get people excited, choose activities, inspire volunteers and colleagues and even help with decorations.

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