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Turning the tide by Colin Milner

In 1964, U.S. Surgeon General Luther L. Terry, M.D., released a landmark report that sent ripples through the world of public health, creating an unparalleled wave of change. The document? The report of the Surgeon General’s Advisory Committee on Smoking and Health.

Since then, the anti-smoking campaign has prevented approximately 42 million people from smoking, according to the Centers for Disease Control and Prevention (CDC). Despite this success, 48 million people still smoke, due to the addictive nature of tobacco and the powerful economic forces promoting its use.

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