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Creating age-friendly websites by Brigid McHugh Sanner

Make no mistake about it: today’s midlife and older adults form a significant part of the technology wave. As a result, the Internet offers you considerable opportunities to reach these audiences and attract them to your health or wellness facility.

According to Older Americans and the Internet, a report from the Pew Internet & American Life Project, 22% of adults ages 65 years or older have Internet access—up from 15% in 2000 and just 2% in 1996. That translates to about eight million wired older Americans.

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