Introducing the innovators

Creativity requires three key ingredients, according to Tom Wujec, author of three books on innovation. The first item is novelty, or “the capacity to conceive and produce new ideas.” The second element is value. By this, Wujec means a vision that can be realized serves a purpose, so has value. The third—and vital—ingredient is passion, or the desire to do something for the joy of it. When these things come together, the results may move people, industries and societies in bold and surprising directions.