HUR Health and Fitness Equipment offers a "Smart" solution for active aging

When CEO Colin Milner founded the International Council on Active Aging (ICAA) in 2001, he aimed to connect like-minded organizations and professionals across sectors to form an industry dedicated to better health, wellness and quality of life for older adults. Among the active-aging industry’s natural allies were providers of products and services. At that time, however, health and wellness solutions—so vital to advancing active aging—were too often nonexistent for this market or a poor fit to address its diverse needs and aspirations. To encourage providers to learn more about the age 50-plus population and to evolve in their thinking and offerings, ICAA launched an award to recognize creative products and services for the active older adult. The most recent recipient of ICAA’s Innovative Solutions Award is HUR Health and Fitness Equipment’s Smart Card System, integrated with HUR strength machines and iBalance Testing Systems.