Wrinkles and all: a bold campaign challenges stereotypes of beauty
Will society ever accept old can be beautiful? So asks the Campaign for Real Beauty, a worldwide initiative that’s provoking discussion and encouraging debate about the nature of beauty. Launched in fall 2004 by Dove, a personal-care brand manufactured by Unilever, the campaign asks women to give serious thought to issues surrounding this quality. Examples include society’s definition of beauty, the quest for perfection, the difference between beauty and physical attractiveness, and the way the media shapes perceptions of beauty.
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