The Boomers at 60: how the aging of a generation is changing industries by Brent Green
On January 1, 2006, the oldest Baby Boomers started turning 60. For the next 19 years, one Boomer will turn 60 every 7.5 seconds. This demographic tidal wave will affect institutions and businesses with greater impact than the aging of any previous generation. And mature values and trends will dominate marketplace realities. Here are five ways that Boomers will continue to change institutions and businesses as the vanguard reaches 60.
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