Sept/Oct 2014
Contents
MARKETING Creating ads with impact
PROGRAM MANAGEMENT Fourteen reasons to report wellness outcomes
MANAGEMENT Management services: when and how to find a partner
PROGRAM PROFILES Age-Tastic! New board game engages older adults in health and wellness education
ICAA INITIATIVES ICAA Champions: introducing Parc Communities
MARKET RESEARCH Survey reveals perspectives on life from America's older adults
BUSINESS PROFILE An INSPIRE-ing vision: how a passion for foot health led to Jim Throneburg's active-aging mission
EXERCISE Using the small ball for function and fun
COOL IDEAS Still Hopes creates a winning triathlon-training program
ICAA INNOVATORS Seabury's GIVE in All Directions supports and celebrates volunteerism