Nov/Dec 2014
MOTIVATION Person-centered approaches to connect with people with dementia in the moment
MARKETING Alexis Abramson takes aim at marketing to age 50+ consumers
SPLASH! A prescription for success: performing negative exercise in water to achieve positive results
ICAA INITIATIVES ICAA Champions: introducing Groton Senior Center
MANAGEMENT How Landis Communities fosters a consumer-centric culture
ICAA INNOVATORS IntergenSational! A Plymouth Place initiative connects "the young and the young at heart"
ICAA INNOVATORS The Windham's "Going Green" program enhances wellness and community
ICAA INNOVATORS Active-aging innovators present models of success
ICAA INITIATIVES ICAA recaps the yea: a 2014 review of activities and accomplishments