Creating the active aging industry: the ICAA after five years by Jenifer Milner
October 1, 2001, was not an auspicious time to launch a new enterprise. The world was absorbed in the aftermath of 9/11, an event that had dramatically altered the political landscape, and war looked imminent. Active aging, a still-emerging concept, must have seemed an insignificant issue to most people on that International Day of Older Persons. Yet that was the launch date for the International Council on Active Aging®, an organization with the lofty vision of Changing the way we age.®
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