Marketing successfully to age 40-plus women by Colin Milner
Do you really know who your customers are? More importantly, do you know why they buy your programs or services? If you’re like many of us, you will instantly respond, “Of course I know who my customers are! They invest their hard-earned money with me, don’t they?” But stop and think about these two questions for a moment.
![](images/btn_login.jpg)
This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here