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How to solicit donations for Active Aging Week events by Cynthia Roth

You’re a host site for Active Aging Week. Congratulations! You recognize the value of promoting a healthy lifestyle to adults ages 50 and older, and you are savvy enough to know that hosting Active Aging Week events may boost your participation levels. By now, you may have made a blueprint of all the fantastic programs you will offer. Now comes the tricky part. How will you attract participants?

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