Three reasons to give your marketing a makeover by Colin Milner

How often have journalists and researchers called Boomers "a lightening rod for change" over the past 70 years? These professionals constantly use this label because it’s true. Boomers have disrupted society all their lives, and their later years are sure to be the same. For marketers and business owners within the active-aging industry, the challenge is--and will remain--how to keep up with the juggernaut of change. How do we ensure our products, services, environments and marketing stay relevant to and support both Boomers and their parents, as their expectations of later life and attitudes toward this life stage shift? We need to ask ourselves constantly what factors are driving these changes and how they will impact what we do.