ICAA showcases inspiring directions in active aging

Within the last decades, as individuals live longer and the ranks of the 50-plus swell, the need to promote healthy, vibrant aging among adults in midlife and beyond has led many organizations to develop products, programs and services to meet this market’s needs. Today, their offerings often support the health needs of the whole person—most commonly, in any or all of six dimensions of wellness (physical, intellectual, emotional, social, spiritual and vocational). These vehicles empower older adults to engage in life as fully as possible, helping to change the way people age in our society. And it’s that positive vision of aging that drives the International Council on Active Aging® (ICAA) and its members to keep building the active aging industry.