Making your marketing relevant by Colin Milner

Before you read past the first paragraph, take a moment to find a quiet, secluded area. Once you have found the right location, close the door, dim the lights, sit back in a chair and relax. Take a few minutes to adapt to your environment, then close your eyes tight. What do you hear? What do you see? If you are in the right environment, you will have answered, “Nothing.” This is how your potential clients experience your marketing messages if they are not relevant to them.