The SilverSneakers solution
Ask older adults what they associate with health and fitness centers, and most will tell you they envision 20 and 30 year-old muscle-bound men and women exercising to loud music in a fast-paced environment. What is wrong with this picture? Why don’t older adults imagine people in their 70s, 80s and 90s working out to the sounds of Frank Sinatra or Tony Bennett in a fun, friendly environment?
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