ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Articles

Back to previous page

Soapbox:Talking about the older generation by J. Keesey Hayward

In recent years, a great deal of discussion has centered on the suitability of various labels for the older generation. Some people even suggest we eliminate all labels. I’d like to make the case that some type of label is necessary for this demographic, and that Senior is the best one to use.

To label or not to label?
The human mind thinks in categories or groupings to facilitate the storage and retrieval of information. Look at the systems you use in your filing cabinet or computer. If you filed everything alphabetically, you’d have a tough time deciding where to file an item and an even tougher time retrieving it. Efficient filing systems organize material into categories first, then sort it alphabetically. These categories have specific, clear labels broad enough to include a significant number of files and folders.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here

icaa 100 members