Stats: 44% of 50+ adults play video games
Who'd have thought? Recent AARP research shows that 50 million 50+ adults (44%) are monthly gamers, up from 40 million (38%) in 2016. Close to half (49%) of women play video games compared with 40% of men. However, the percentage of people who play every day has increased for both men and women. Further, compared to 2016, fewer older gamers look to children or grandchildren to learn about new games. Instead, they are learning about games online and offline from a variety of channels, including their social networks, ads, websites and apps. Over one-third of these players continually try new games, and increasingly use their phone and other mobile devices to play.