McKinsey: The next normal for marketers

Five years of digital adoption happened in just eight weeks. That's the first among six behavior changes marketers need to grasp for the next normal, according to McKinsey and Company. The consultancy has dug deeply into consumer behaviors over the past couple of months and provides actionable insights relevant to most organizations, including those in the active-aging industry. The article describing important trends in consumer behaviors contains copious links to additional timely articles and supporting data.