Boost engagement by inviting comments during online events

Major events such as the Super Bowl coincide with huge surges in social media posts, as viewers tweet or share on other social media platforms their thoughts and feelings about the experience as it's going on. Recognizing this phenomenon, researchers looked at the effects of real-time posting on user engagement. This is relevant in active-aging settings both for staff and residents/members, as more activities, events and meetings take place on Zoom and similar platforms, and are livestreamed out to Facebook.