Stats: 30% growth in time spent on mobile among GenX/Boomers in 2020
This 55-page (pdf format) report is chock-full of interesting data and trends re: mobile and is well worth a read, especially by marketers. As noted in the headline, GenX/Boomers (interestingly, grouped together as a single category) spent 30% more time year-to-year in their most used apps, followed by millennials, who spent 18% more time, and Gen Z, who spent 16% more time.
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