How to develop a successful podcast by Colin Milner

Many organizations have reduced or frozen their marketing spend in 2020, and this trend may continue for some or all of 2021. Repercussions can come with that response. Research company Nielsen suggests that "long-term revenue can take a 2% hit for every [financial] quarter" that a brand doesn't advertise. Further, equity lost due to halted advertising will require three to five years to recover. What can you do if your marketing is curtailed? With podcast listening rising among all age groups last year, marketers can take advantage of numerous opportunities to connect with customers, potential and current [by creating a podcast]. Making it successful is job one. To provide you with guidance, I reached out to Kristen Meinzer, "one of the 22 most influential women in podcasting...."