Furnishing fitness facilities for actively aging adults by Julie King, MS

The active-aging industry is looking ahead across North America and beyond. Even as pandemic restrictions ease in many regions--at varying paces and to differing degrees--concerns will continue about virus variants, vaccination rates and efficacy, breakthrough COVID cases in vaccinated individuals, and infection outbreaks or clusters. Despite these uncertainties, organizations are now wisely considering where to invest as they strive to reset their businesses. What do age 50+ customers want today? And which products, services and amenities will appeal to the specific clientele your organization serves? "Well-equipped fitness and wellness facilities are more crucial than ever," according to International Council on Active Aging CEO Colin Milner. "The global health crisis has overwhelmingly demonstrated the value of staying as healthy and physically active as possible--a message your customers and prospects will have absorbed many times over since January 2020."