Spice up your marketing by Gay Elliot

One of the challenges facing many owners of small facilities is finding low-cost, effective ways to market their programs and organization. As the owner of a fitness consulting firm in Hudson, Quebec—a small town on the banks of the Ottawa River—the big question for me has always been how do we get more people involved in exercise? How do we conquer the fears that keep older adults away? The fear of looking silly. Of getting injured. Of not keeping up.