Financing your wellness initiative by John Rude, MS

In a perfect world, individuals, organizations and even primary care physicians would receive financial incentives for preventing ill health and chronic disease. The current reality is often just the opposite, however. Disease management remains the name of the game in the United States, as well as other countries.

Although we now have the research, tools and evidence-based programs to influence optimum health well into the eighth and ninth decades of life, many in the aging business struggle to fully embrace prevention and wellness. Why? A lack of financial resources is often the barrier, but other obstacles may preempt an initiative.