Linking earned media to action: PR power white paper

Onclusive, a New York City-based analytic platform to support public relations and communications teams, has published a whitepaper detailing the findings of its PR Attribution data study. The study "uncovered some surprising insights into the relationships between different media attributes and desired consumer actions, which could change how communicators approach their work," the company says. Publications and marketing staff, in particular, might want to take a look, as well as anyone interested in understanding the potential value of their media efforts.