Start the publicity machine for Active Aging Week by Patricia Ryan, MS

How will older adults know about your Active Aging Week events? If your week’s activities are going to introduce or reinforce the benefits of an active lifestyle, people need to attend! That’s where your media strategy comes into play.

Active Aging Week has features that you can promote to gain media attention. The week’s activities are for a good cause: promoting healthy, active lifestyles among older adults. All the events are free. The events support community health and well-being, particularly when they include families and people of all ages. Often many organizations, individuals and groups participate, which showcases how people in the community work together. Not to mention, Active Aging Week events are often very visual photo opportunities.