How to 'energize' your marketing by Colin Milner

In a year when both presidential candidates have made renewable energy part of their party’s election platform, it seems only fitting to highlight a less publicized energy shortage—one not experienced at the gas pumps. I am referring to the population’s low levels of personal energy.

Whether due to poor sleep habits, inactivity, caring for family members, long commutes and work hours, poor nutrition, drug interactions, stress, depression, boredom, or a myriad of other factors, people lack energy. This energy shortage affects older adults, in particular. And the business world has taken notice.