ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Power to transform

"Imagine this: A manager decides to introduce a new wellness program in a life plan community or active living center. It promises to improve resident/member engagement and satisfaction and seems a great idea—but the manager bases the program on outdated assumptions about what people want and need. Decisions based on limited, incomplete or, worse, incorrect information can lead to unintended, often consequential, outcomes. Programming does not connect with residents/members. Staff are not adequately trained to deliver the program. And spaces and environments do not align with the activities planned. The result? A well-intentioned initiative fails to meet its goals, leaving everyone frustrated."

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