Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- ICAA initiatives
Start the publicity machine for Active Aging Week by Patricia Ryan, MS
How will older adults know about your Active Aging Week events? If your week’s activities are going to introduce or reinforce the benefits of an active lifestyle, people need to attend! That’s where your media strategy comes into play.
Active Aging Week has features that you can promote to gain media attention. The week’s activities are for a good cause: promoting healthy, active lifestyles among older adults. All the events are free. The events support community health and well-being, particularly when they include families and people of all ages. Often many organizations, individuals and groups participate, which showcases how people in the community work together. Not to mention, Active Aging Week events are often very visual photo opportunities.
ICAA initiatives
ICAA chooses strategic directions to address industry needs
In fall 2007, around our sixth anniversary, the International Council on Active Aging® (ICAA) conducted a membership survey to suggest strategic directions for the next five years. Our association, during its first years, had emphasized reaching the professionals who made up the active-aging industry and generating information to support their roles. Looking forward, we sought the opinions of our members and colleagues to determine where to focus our efforts.
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ICAA showcases inspiring directions in active aging
Within the last decades, as individuals live longer and the ranks of the 50-plus swell, the need to promote healthy, vibrant aging among adults in midlife and beyond has led many organizations to develop products, programs and services to meet this market’s needs. Today, their offerings often support the health needs of the whole person—most commonly, in any or all of six dimensions of wellness (physical, intellectual, emotional, social, spiritual and vocational). These vehicles empower older adults to engage in life as fully as possible, helping to change the way people age in our society. And it’s that positive vision of aging that drives the International Council on Active Aging® (ICAA) and its members to keep building the active aging industry.
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Launch your planning cycle for Active Aging Week 2007
Since spring has arrived and talk of vacations and gardening warms the air, autumn seems a long way away. Yet spring is the perfect time to think ahead and start planning for Active Aging Week, held in the last week of September. An annual celebration of healthy lifestyles for older adults, Active Aging Week is spearheaded by the International Council on Active Aging® (ICAA), an association that supports professionals who develop wellness and fitness facilities and services for adults over 50. In 2007, Active Aging Week: Choose an active life will be Monday, September 24, through Monday, October 1, International Day of Older Persons.
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Sharing knowledge at the Active Aging Conference
When you are dedicated to doing the best possible job in helping older adults stay active and healthy, you seek all the information you can find to achieve that goal. And there is no better place for a concentration of learning than a professional conference. In only four years, the ICAA’s Active Aging Conference has increased in size and scope. This year, nearly 500 colleagues from five countries (including 47 US states and three Canadian provinces) journeyed to the Mandalay Bay Convention Center in Las Vegas to learn from their peers and share their own knowledge.
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ICAA honors innovative approaches to active aging
With adults over 60 now numbering 600 million worldwide, the United Nations draws attention every October 1st to the importance of healthy and productive aging. The International Day of Older Persons in 2006 centered on strategies to improve quality of life for mature people—essentially issuing a call to communities around the globe. In a message marking the observance, then-UN Secretary-General Kofi Annan explained that this call was for policies and programs that allow older adults “to live in an environment that enhances their capabilities, fosters their independence and provides them with adequate support and care as they age.” He concluded, “Together, we can and must ensure that people live not only longer lives, but better, more enriching, rewarding and fulfilling lives.”
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