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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Attitudes & perceptions

 

Sending messages to counteract ageism-2152

Sending messages to counteract ageism

The authors of a new paper point out that ageism is different from other “ism” stereotypes because all humans will become old if they live long enough. They reviewed four theories of how stereotypes affect older adults. The theories were summarized for ICAA Research Review by co-author Teri D. Bennett.

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Attitudes & perceptions

People who feel older expect cognitive decline with age-2073

People who feel older expect cognitive decline with age

Younger persons may have negative perceptions of aging, possibly rooted in their fears of decline (ICAA Research Review, 9[3] January 2009). A recent study looked at a similar issue among older adults themselves.

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Attitudes & perceptions

Think young for life satisfaction-1983

Think young for life satisfaction

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Attitudes & perceptions

Ageist attitudes affect the young as well as the old-1980

Ageist attitudes affect the young as well as the old

How do people in Britain view older adults? To better prepare strategies to meet the need of the population as it ages, researchers sought to understand people’s assumption and expectations about aging.

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Attitudes & perceptions

Expectations of aging clash with reality-1869

Expectations of aging clash with reality

Stereotypes and inaccurate beliefs about the lives of older adults can be found among people at younger ages (ICAA Research Review, 7(10) 2007 and 8(18) 2008). Since the “older population” is composed of millions of individuals, the reality is likely different than the stereotype.

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Attitudes & perceptions

Stereotypes negatively impact older adults' memory-1742

Stereotypes negatively impact older adults' memory

Among Baby Boomers, jokes are rampant about “senior moments”—those brief lapses of memory experienced by many in middle age. Researchers wondered if older adults who believed they would lose their memory as they aged would, in fact, have poorer memories.

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Attitudes & perceptions

Total items: 187

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