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Topic- Attitudes & perceptions
![Sending messages to counteract ageism-2152 Sending messages to counteract ageism-2152](/images/listing_research.jpg)
Sending messages to counteract ageism
The authors of a new paper point out that ageism is different from other “ism” stereotypes because all humans will become old if they live long enough. They reviewed four theories of how stereotypes affect older adults. The theories were summarized for ICAA Research Review by co-author Teri D. Bennett.
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![People who feel older expect cognitive decline with age-2073 People who feel older expect cognitive decline with age-2073](/images/listing_research.jpg)
People who feel older expect cognitive decline with age
Younger persons may have negative perceptions of aging, possibly rooted in their fears of decline (ICAA Research Review, 9[3] January 2009). A recent study looked at a similar issue among older adults themselves.
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![Think young for life satisfaction-1983 Think young for life satisfaction-1983](/images/listing_research.jpg)
![Ageist attitudes affect the young as well as the old-1980 Ageist attitudes affect the young as well as the old-1980](/images/listing_research.jpg)
Ageist attitudes affect the young as well as the old
How do people in Britain view older adults? To better prepare strategies to meet the need of the population as it ages, researchers sought to understand people’s assumption and expectations about aging.
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![Expectations of aging clash with reality-1869 Expectations of aging clash with reality-1869](/images/listing_research.jpg)
Expectations of aging clash with reality
Stereotypes and inaccurate beliefs about the lives of older adults can be found among people at younger ages (ICAA Research Review, 7(10) 2007 and 8(18) 2008). Since the “older population” is composed of millions of individuals, the reality is likely different than the stereotype.
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![Stereotypes negatively impact older adults' memory-1742 Stereotypes negatively impact older adults' memory-1742](/images/listing_research.jpg)
Stereotypes negatively impact older adults' memory
Among Baby Boomers, jokes are rampant about “senior moments”—those brief lapses of memory experienced by many in middle age. Researchers wondered if older adults who believed they would lose their memory as they aged would, in fact, have poorer memories.
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