Scientific research
All reports are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access reports.
Non-member can purchase reports by setting up a nonmember account, click on the Log-in button above to do so. Nonmembers can also access reports by purchasing an ICAA Organizational or ICAA 100 membership.
Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Tech Talk: Technology is changing the health/wellness industry
Club Industry's latest report, "Technology: Agent of growth for the health and wellness industry," offers insights and advice relevant to active-aging communities, seniors centers, and other venues that emphasize physical wellbeing for their constituents. The 53-page report features close to two dozen articles and on topics that include, among others, fitness tracking, how technology supports human connection, top technologies changing the fitness industry, online and hybrid fitness classes, fitness consumer demands post-Covid-19 and fitness business marketing tips.
moreTechnology
Boost engagement by inviting comments during online events
Major events such as the Super Bowl coincide with huge surges in social media posts, as viewers tweet or share on other social media platforms their thoughts and feelings about the experience as it's going on. Recognizing this phenomenon, researchers looked at the effects of real-time posting on user engagement. This is relevant in active-aging settings both for staff and residents/members, as more activities, events and meetings take place on Zoom and similar platforms, and are livestreamed out to Facebook.
moreVirtual Summits
Home-based cardiac rehab safe, beneficial versus no rehab
A six-month program of home-based mobile guided cardiac rehabilitation was safe and effective compared to no rehabilitation for more than 150 adults (median age, 72; 81% men), researchers in the Netherlands reported. The study was conducted before the pandemic, but is relevant now, and active-aging organizations can keep it in mind for residents.
morePhysical wellness
Powered wheelchair market to soar globally
The global active wheelchair market size is expected to reach USD 2.3 billion by 2027, expanding at a CAGR of 4.4%, according to a new report by Grand View Research, Inc. Surges in the older-adult and disabled populations, along with the rising prevalence of chronic diseases in the older population are key factors propelling the market growth. Active-aging organizations might consider planning for growth in customers using active wheelchairs both during and post-pandemic and assess any environmental and/or behavioral changes the trend might require.
moreTechnology
Leaders urged to better engage employees working from home
A survey from leadership training company VitalSmarts, Provo, Utah, assessed the impact of a work-from-home (WFH) workforce on employee engagement, morale and productivity. The survey shows that proactive engagement from leaders is key. The findings are relevant to active-aging organizations, as elsewhere. A quick look at remote or partially remote jobs from one senior living organization on the Flexjobs website reveals that remote options are plentiful, particularly for higher level staff such as business development directors, home health operations directors, sales operation managers and providers such as nurses.
moreLeadership
Stats: 75% of consumers say brands could do more for their wellness
While readers might think they grasp and embody the importance of wellness in active-aging communities, an 84-page report from Ogilvy reveals probable room for improvement. The agency surveyed 7,000 people ages 18-55 from 14 countries around the world, to explore how consumers define the characteristics of wellness brands, how important wellness is to them as part of a brand's offer, how brands perform against wellness expectations, and whether Covid-19 had changed their priorities. The report reflects thoughts from future customers and families, and there's little reason to expect that responses would be significantly different from an older demographic.
more
