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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Motivation

Tech Talk: Older adults warm to technology in 2025
Older adults are gaining an appreciation for technology, recognizing its power to help them age in place and enable a healthy life, according to a survey-based report on 2025 tech trends from AARP. Active aging communities might want to make some of the coveted tech available to customers to help ensure a competitive edge.
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Aging well in the future: What we need to do
The International Longevity Center (ILC)'s futures report, commissioned by Brightwell, a UK-based provider of services to defined benefit pension schemes, highlights how the world is changing rapidly, and technological, economic, societal and environmental changes are reshaping our experience of longer lives.
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WHO puts social participation at heart of health decision-making
For the first time in the World Health Organization (WHO)'s 76-year history, world leaders have unanimously committed to put social participation - people, communities and civil society - at the heart of health decision making processes. This landmark pledge marks an important step forward in creating a healthy world, experts said in an editorial published in the BMJ. They urged everyone to seize their right to influence the decisions that affect their health and well-being.
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Work emails, calls on golf course worsen performance
Checking work-related emails or taking business calls while playing golf could prevent an individual from hitting an eagle or birdie, according to researchers from the Department of Information Science at Stellenbosch University, South Africa. It's something active-aging staff and members can keep in mind.
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Stats: 100 million 50+ gamers by 2045
Older adults are a growing segment of the gaming industry, with an estimated 100 million gamers ages 50 and up projected to be playing by 2045. In a research article, AARP's Brittne Kakulla urges game makers to get up to speed on this emerging market and improve their digital gaming experience. At the same time, the full report takes a deep dive into older-adult gaming preferences, something active-aging organizations can use to potentially implement gaming into their amenities and programming.
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Wellness in tourism toolkit released
The Global Wellness Institute (GWI)'s "2024 Wellness Policy Toolkit: Wellness In Tourism," introduces a new paradigm, which broadens the focus from wellness tourism to wellness in tourism, according to GWI. The toolkit does not rehash wellness tourism strategies that seek to develop luxury spa resorts and bring in high-spend tourists. Rather, the aim to is unite the concepts of wellness and tourism in the broadest possible sense: How can wellness support tourism? And, how can tourism support the wellness of travelers, destinations, and local residents?
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